Explaining the cold pressed process.
So what’s the fuss about the cold pressed process? It tastes better, makes you feel better, and is better. The cold press process helps to ensure that you are getting the full benefit of the natural plant ingredients from your juice. Juice today often contains high sugar content and harmful synthetic ingredients that contribute to severe health issues like diabetes and even cancer. That being said, many natural organic juice options that are 100 percent real fruit juice still don’t contain the nutrients you’d expect. How is that possible? Well, the current most used juicing technology actually kills nutrients in fruits and vegetables used to make the juice. All in all, the cold pressed process helps to solve the issue of juice no longer being a healthy option for you and your loved ones.
First to understand why the cold pressed is so amazing, you need to know how most fruit and vegetable juices are made. Most juicing companies use machines that generate heat in order to break down foods or liquefy them. Machines like blenders which use fast moving metal blades can generate heat that kills up to 80 percent of nutrients found in fruits and vegetables. So what does this mean? The juice contains 80 percent less nutrients than are found in the very same plant foods used to make the juice, so drinking one apple juice a day really isn’t the same as eating an apple a day. But it can be.
The cold pressed process doesn’t use any heat to make juice. Instead, it uses applied pressure to crush fruits and vegetables into liquid. This way, the precious essential nutrients found in the very same fruits translate into the best juice, so drinking cold pressed apple juice every day, will in fact keep the doctor away. Cold pressed machinery can even juice nuts, seeds, and roots to offer a variety of essential nutrients found in natural plant based foods. It is a much healthier form of juicing that even tastes better. Cold pressed juice retains the same sweet zesty freshness of the actual fruits. As far as flavor goes, cold pressed juice is far superior to other juices that offer a natural tasty flavor palette without any added sugars or synthetic sweeteners. It’s healthy, tastes great, and can actually help to improve your over all health. The best kind of juice, is cold pressed.
Anisa Ahmed is the JVP for Marketing and R&D at Simo Juice.